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Your bounce rate is the percentage of all of your website’s sessions that resulted in a ‘bounce’, as defined by your Google Analytics settings. Or, jump straight to the section on how to fix a high bounce rate. So, while it’s not a direct cause, focusing on user engagement is always a good move for your SEO. They don’t look at your GA bounce rate and decide to move you up or down. Google has been clear that bounce rate is not a direct ranking factor. A high bounce rate only becomes a red flag when the page’s goal is to encourage further exploration.
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- If you’re looking to create an experience that keeps visitors hooked, we’d love to chat.
- A sudden spike or a stubbornly high bounce rate can point to a whole host of underlying problems.
- Can you tell if it’s only under certain circumstances in which they’re high?
- It’s okay for other conversion pages to have high bounce rates, too.
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We recognize that we live, work and play in the beautiful but unceded territories of the Coast Salish Peoples. This leaves you with a cleaner view of how many people are really exiting because they weren’t satisfied with the content or experience. A new web design might be needed to improve the overall user experience. Regularly run technical audits using an SEO tool, and review your site’s 404 log to catch broken links in your page copy, broken images, and other errors that will cause a bounce.
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This granular data helps diagnose specific bounce causes rather than guessing at general problems. Element visibility tracking reveals which page sections users actually see. Choose thresholds based on expected reading time for your content type. CTA positioning significantly impacts both bounce rate and conversion rate.
Bounce Rate in Google Analytics: What It Is & How to Improve It
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- We’ve seen this several times in client website data, where the number was ‘normal’ and suddenly dropped to 5-10%.
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- While bounce rate and exit rate are related, they track different user behaviors.
- A page can have low bounce rate but high exit rate.
- As we mentioned earlier, slow-loading pages drive users away.
These optimizations address common technical bounce drivers. Technical issues cause preventable bounces. A single embedded video can transform page engagement metrics. Users engaging with media meet GA4’s engagement criteria. Video and interactive elements naturally extend session duration while reducing bounces. Mismatches indicate content revision opportunities.
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When the first “fart” noise blasted from the machine, my dog’s ears perked up, and he looked around, clearly confused. I carefully hid the machine in a spot where my dog often hangs out, then I waited patiently for him to settle down. These moments of connection can transform an ordinary day into a special one, highlighting the unique relationship you share with your dog.
Many SEO tools also still present bounce rate among website health data. If your engagement rate is 60%, it means your bounce rate is 40%. To get that complete view, bounce rate needs to be part of a comprehensive approach to B2B marketing analytics. Sometimes, a user bounces simply because they don’t know what to do next.
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It would be wonderful if every website had a bounce rate of 0%. You can also set Goals to be tracked and measure bounce rate against them. This won’t apply to all websites, but you can also study bounce rates under the Conversions tab in Google Analytics. A high bounce rate under the Acquisition tab will tell you more about things that have gone awry outside of your website. For instance, observing bounce rates by location can tell you which parts of the world your site is best received. A high bounce rate under the Audience tab will tell you a lot about the kinds of people you attract to your site.
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I’ve found dwell time more useful than bounce rate for content quality assessment. CXL’s comprehensive benchmarking data shows content sites typically experience 60-90% bounce rates. Google Analytics automatically calculates bounce rate for you, so you won’t ever actually see the number of bounced users. However, when it comes to measuring the efficacy of attracting high-quality visitors to your site, the overall website bounce rate is the data point you’ll start with.
These are the questions we get all the time in our digital strategy work supporting new client websites. If you’re looking to create an experience that keeps visitors hooked, we’d love to chat. We help businesses turn confusing analytics into clear, actionable strategies that make websites better. For pages meant to provide quick info, a high bounce is completely fine.
Once you’re happy (or happier) with the results, set this as your baseline bounce rate. Give the implementation of this bounce rate fix about a month to settle in. As such, it’s now time to put a fix in place. By this point, you know what’s causing the high bounce rates on your site or key landing pages. Once you remove this variable, you can worry about actual on-site elements that motivate users to leave soon after arriving. ♀️Optimize your site for speed, even if your bounce rate is super low.
Optimizing purely for lower bounces sometimes attracts unqualified traffic. I’ve seen landing pages with 85% bounce rates outperform 50% bounce rate pages on Lead Conversion Rate. Lower bounce rates don’t guarantee higher conversion rates. Combining bounce rate with session duration reveals the true picture. Standard bounce rate doesn’t distinguish pogo-sticking from satisfied bounces. A 10-second dwell time with a bounce indicates rejection.
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